SOCIAL MEDIA CAMPAIGN
Agency: DOJO Advertising GmbH
Social Sneaker
Berlin-based nonprofit One Warm Winter is on a mission help the homeless in the city — and they want to galvanize the next generation into action.
We partnered with Hikmet Sugoer, sneaker artist and founder of solebox, to launch a viral raffle where streetwear met street care. Instead of camping out for the latest drop, participants could only cop a pair of limited ed. SONRA PROTO II sneakers by volunteering at their local NGO.
To promote the raffle, One Warm Winter partnered with influencers from different walks of life to walk the streets in SONRA PROTO II.
💯 lucky winners received their sneakers packaged in a sustainable sleeping bag, another chance to give back post-raffle.